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Personality Profiling for Hiring Property Management: Finding the Right Fit

November 25, 20252 min read

You hire someone with solid experience, yet they do not stick. It is not always about a skill gap, it is often about fit.

That is where the Will vs Skill framework comes in. It explains why hires who look strong on paper still fail to thrive, and how profiling can prevent this.

The Will vs Skill Framework

Skill gap: The person has the will. They genuinely want to succeed, but they lack the tools, training or systems to do so. The answer is structured onboarding, clear systems and disciplined training. Programmes such as the LAiRE Academy’s six month ramp up provide exactly that.

Will gap: The person has the training and tools but lacks motivation or alignment. This mismatch of role and natural drive often results in underperformance. It is the wrong seat on the bus. The solution is to reassign them to a role that aligns with their motivation, where their will becomes a strength.

Why Personality Profiling Helps

Skills are teachable. Motivation, natural preferences and communication style are much harder to change.

Personality profiling provides insights that resumes cannot. It gives clarity on:

  • Communication style and natural tendencies

  • Strengths and potential blind spots

  • Preferred work environment

  • Likelihood of thriving in a property management role, leasing role or support/admin position

It is a powerful tool for preventing expensive mis-hires and ensuring staff are positioned to succeed.

As Agent Dynamics’ Julie Davis simply advises, “Identify, attract, recruit, train and retain the best people for your team.” This is where personality profiling helps.

Practical Application in Property Management Agencies

Before hiring

Use profiling to assess whether candidates’ natural tendencies match the core requirements of the role.

After hiring

Apply the results to shape onboarding, coaching and role clarity. Profiling insights can also help tailor communication and support styles for managers.

Team building

Create balanced team models where different personalities complement each other. This builds stronger culture and greater operational resilience.

5. Recommended Tools

  • Pair profiling with a structured six month skill development plan such as the LAiRE Academy to address both will and skill gaps.

  • Explore AI tools that analyse communication patterns over time to provide ongoing insights into role alignment and team fit.

The Real Reason Property Management Hires Fail

In my leadership experience, many poor hiring outcomes were not about competence. They came from a misunderstanding of will versus skill. Agencies that use profiling alongside structured training consistently reduce turnover and develop calm, capable teams.

Ready to Hire with Confidence?

Gambling on who you hire for property management can really cost you. Using personality profiling for hiring property management helps place the right people in the right roles. Adding structured training then ensures they have the tools and confidence to succeed.

Ready to strengthen your hiring process? Schedule a consultation now to design your agency’s hiring framework.

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